Make travel and tourism more attractive and popular all over the world.
Make the general public aware of the importance and usefulness of travel and tourism.
Give publicity to tourism destinations and the facilities and amenities available.
Discuss the problems and solutions in the travel and tourism sector worldwide, with more emphasis on South East Asia and India.
Develop the travel and tourism industry of the Indian subcontinent and make it more profitable and globally competent.
Make eco-friendly and responsible tourism more popular, allowing more responsibility and profit-share to the local population.
Give help and encouragement to fresh and innovative initiatives in global tourism.
Protect the environment and natural resources of the whole world, especially India, as assets for the future of travel and tourism.