SKHF Holds Fruitful Meeting with Dr Venu V IAS to Address Key Hospitality and Tourism Challenges

ON  12 Jul, 2023

The South Kerala Hoteliers Forum successfully organized a significant gathering on July 19th at the prestigious Somatheeram Ayurvedic Health Resort in Kovalam, Trivandrum. The event was graced by the esteemed presence of Dr. Venu V IAS, Chief Secretary of Kerala, who engaged in fruitful discussions regarding various challenges faced by the hospitality and tourism sectors. Acknowledging the vital importance of this thriving industry, Mr. Venu wholeheartedly pledged his unwavering support and commitment to its growth. He assured the tourism fraternity of his assistance in attracting more tourists to the southern districts of Kerala, with a particular emphasis on waste management as a top priority.

During the meeting, stakeholders within the tourism fraternity expressed their concerns about waste management challenges, proposed amendments to liquor policies, including the implementation of dry days, and the development of a new city master plan. These valuable insights shed light on the pressing issues faced by the industry, prompting Mr. Venu to offer his assistance in finding suitable solutions. Notably, Mr. M. R. Narayanan, Vice President of SKHF, proposed to Dr. Venu the long-standing demand of the tourism industry for official recognition and industry status.Chief Secretary Dr. Venu unveils new poster for Global Travel Market 2023.

A significant highlight of the event was the informative presentation delivered by Mr. Rupesh Kumar, CEO of the RT Mission, showcasing Responsible Tourism initiatives. The presentation emphasized the crucial importance of adopting sustainable practices within the tourism sector, with an emphasis on environmental conservation and community engagement.

The meeting served as an exceptional platform for open dialogue and collaboration, enabling key players in the hospitality and tourism sectors to engage with one another and work towards a shared vision of growth and development. With the unwavering support of Mr. Venu, the industry can anticipate enhanced prospects and a promising future.

Additionally, Mr. Prasad Manjali, CEO,Citrine Hospitalities, shared an exciting update regarding the prestigious Global Travel Market (GTM) scheduled to take place from September 27th to 30th this year. During discussions with the leaders of the South Kerala Hoteliers Forum, Mr. Prasad conveyed the overwhelming response received from various stakeholders in the industry, indicating their eagerness to participate in GTM 2023. This update has generated heightened anticipation and excitement among members of the South Kerala Hoteliers Forum, who are enthusiastic about contributing to the success of the Global Travel Market.

The Global Travel Market (GTM 2023) is an annual B2B and B2C travel and trade exhibition that serves as a premier platform for exhibitors and buyers from India and abroad to develop new business partnerships and boost their endeavors. The inaugural edition of GTM will be held in Trivandrum, Kerala, India, and participants are looking forward to showcasing the latest trends and offerings in the travel industry. The South Kerala Hoteliers Forum has instructed its members to extend full support to the Global Travel Market to ensure its resounding success. The function was presided over by SKHF President Mr. Sudeish Kumar, and notable attendees included Secretary Mr. Manoj Babu, Mr. Chacko Paul, KTM President Mr. Baby Mathew Somatheeram, Mrs. Tresa Polly, Mr. Jaison Arampankudy, Mr. Chenkal Rajasekharan, Mr. R. Murugan, Mr. Sisupalan Sagara, Mr. Jimson Arampankudy ,Mr Suresh John and Metro Mart Managing Director, Siji Nair. A vote of thanks was delivered by Mr. Chandrasenan Nair.

Lastly, it is worth mentioning that the meeting arrangements and food and beverage services provided by Somatheeram Ayurvedic Health Resort were excellent, contributing to the overall success of the event.

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